One of my favorite things about art, whether it be painting, music, writing, or even cooking, is learning the rules…and then breaking them!
Mind you, this only applies to creative endeavors – breaking the rules in real life doesn’t have quite the same effect, but thankfully it’s a lot more fun to be rebellious in your projects…especially when writing spooky stories!
So what are the “rules” of spooky stories? They vary, but here are some common elements that you’ll find in any scary story:

SETTING: This is one of the most important elements of any scary book, show, or film. The setting creates the perfect atmosphere to frighten your characters…and your readers. Classic settings are gothic mansions, abandoned hospitals, haunted graveyards, ancient crypts, and foggy swamps and forests, to name a few. Needless to say, these places are often dark and shadowy – perfect for hiding ghouls and other foul surprises. By choosing the perfect setting, a lot of the work is done for you, and you can focus on other spooky things like…
CHARACTER: Part of what makes a scary story so terrifying is that you care about the characters and what happens to them. As you watch them enter a dark basement alone, or lose their phone, or trip on a root while trying to run away, you feel invested in their journey to beat the odds and survive. For this reason, the protagonists of a good horror story are often sympathetic characters. Often they are good, kind people. They’re innocent, and perhaps a little naïve…the exact opposite of whatever they’re facing. The stakes are always high with these characters—there’s a lot to lose if they don’t succeed, whether it be a loved one, or even the fate of the world itself.
Writing good characters also includes writing good villains, and there’s nothing as satisfying as creating the ultimate spooky antagonist. The possibilities are endless: ancient beings like vampires or monsters and ghosts, mad scientists, creepy animated dolls, clowns, and evil dentists…you get the idea!
PLOT: The final piece to the spooky puzzle is the plot. If you watch and read a lot of horror, you’ll notice certain tropes that show up time and time again. For example, when characters split up to investigate something, you just know something bad is going to happen. If there is a phone or a getaway vehicle…it most likely won’t work. And when the bad guy is defeated at the end and everyone think they’re safe…that’s rarely the case! Even though we know what to expect when watching or reading spooky stories, it’s still scary because you never know when the next thing will jump out at you, or what it will be. Also, a good spooky story excels at building suspense, setting the scene and the possibility of something bad happening. Sometimes the long descent into an ancient tomb is just as scary as whatever might be lurking inside.
So now that we know the basic rules of spooky stories, how can we break them?
SETTING: Challenge yourself to make a setting that normally isn’t scary into something that is. How about a video game arcade where all the games start flickering and malfunctioning at the same time? Or a dog park where all the dogs stop and stare at something their owners can’t see? Or a grocery store where you pull a jug of milk from the shelf….only to see something lurking behind it. By taking your spooky story into unexpected places, this gives you the opportunity to create new rules about what is scary.
CHARACTER: Just like with setting, try new and unexpected ways of creating characters. Maybe your hero isn’t as innocent as they seem. Maybe they USED to be the monster in someone else’s scary story and now they’re the ones being chased down. Maybe your protagonist is afraid of something that no one else is…pickles, for instance! If you write a story about evil killer pickles you’ll be able to make your reader see through your protagonist’s eyes and think twice about their favorite snack.
You can also have fun experimenting with new ways to create villains. One of the spookiest villains in Harry Potter is Dolores Umbridge. She looks like a benign old woman, dressed in pink, with decorative kitten plates on her wall, but she’s one of the most chilling and sadistic characters in the entire series. Even Stephen King, the master of horror, praised her character as “the greatest make-believe villain to come along since Hannibal Lecter.”

Think about ways you can make the ordinary…extraordinary. Think of the least scary thing you can, and find a way to subvert it into something terrifying! Our own authors in the Spooky Middle Grade group are great at this. Take Jonathan Rosen’s NIGHT OF THE LIVING CUDDLE BUNNIES or Kat Shepherd’s BABYSITTING NIGHTMARES series.


PLOT: This one is the hardest to break the rules with, because so much of spooky writing depends on the balance of suspense and surprise. I would suggest that if you break the rules in spooky writing, choose only two of the three categories to do it with. For example, if you want to experiment with setting and character, keep the plot structure more traditional. But if you want to break the plot and character rules, keep the setting more traditional, or else your story might not resemble something spooky at all.
The key thing is to experiment and have fun. Even if you break every rule in the spooky book, you can be secure knowing you won’t end up in spooky jail….
…or will you? MWA HA HA HA!