Interview With Debut Author Matt McMann

This week, I chatted with Matt about his debut middle grade novel MONSTERIOUS: ESCAPE FROM GRIMSTONE MANOR—Available May 9th. (Penguin Kids) I am so excited for all our spooky friends to meet him and read his books.


Tell us about the Monsterious: Escape From Grimstone Manor. 

Escape from Grimstone Manor (Monsterious #1) is about three friends who sneak off to their local amusement park, where adventurous Taylor convinces cool-headed Zari and timid Mateo to go on the Grimstone Manor haunted house ride before the park closes. When the ride breaks down, they’re inadvertently trapped inside overnight. While searching for an exit, they stumble upon a hidden staircase leading down to an ancient crypt beneath the manor, filled with mummies, sword-carrying skeletons, and creepy statues. They begin to piece together the mystery of Hezekiah Crawly, the necromancer of local legend whose mansion once stood on the site of the ride. A clash between Mateo and Taylor leads to the release of a long-dormant magic that brings Hezekiah’s monstrous creations to life, turning the friends’ day of fun into a life-or-death race to escape Grimstone Manor.

How did you come up with the idea for a series? 

My author wife Lisa McMann was reading an article aloud and mispronounced the word “mysterious,” saying “monsterious” instead. I said, “That sounds like a great middle grade book title,” and she replied, “No, it’s a whole series, and you should write it.” As a lifelong fan of monsters and mysteries, I decided to go for it! I began to brainstorm ideas of what a middle grade monster mystery series would look like.

How do you develop your plot and characters?

Many of my plots start with great settings. I saw a photo of a gargoyle statue advertising a haunted house amusement park ride and thought that would be a great setting for a Monsterious book. I asked myself what unusual or spooky thing could happen there—what if the ride broke down? What if kids were trapped inside overnight? What if the monsters came to life? Then I knew I had a story.

It was a similar process with Terror in Shadow Canyon (Monsterious #3, publishing 8-22-23), which was inspired by my hike through a spooky forest in Vancouver. It’s about five hikers lost in a remote wilderness area who are stalked by a flesh-eating monster. The idea for Monsterious #4, The Beast of Skull Rock (Jan 2024), came from an article I read on a famous cabinet of curiosities museum in Paris. That book is about a brother and sister who attempt to save their grandfather’s spooky cabinet of curiosities museum from a rampaging werehyena.

For characters, I start with the motto “Different is interesting!” If I’m writing about three friends who have a spooky adventure, I like to make them different genders, different ethnicities, different appearances, different abilities, different personalities. I do this because:

1. They will react differently to the same situation—when they encounter something frightening, one character may remain calm while another panics, which can bring tension between them. You need conflict in a story to make it interesting.

2. Their different abilities can help get them out of a variety of difficult situations which can help advance the story.

3. I want as many of my readers as possible to see themselves on the page. No matter who we are, we all deserve to see ourselves reflected in books.

How did you map out the series? 

I decided to create an anthology style series, where the books are tied together by a common theme, spooky monster mysteries, but each is a stand-alone adventure with a unique cast of characters. I liked the freedom that gave me to write about any monster, in any location, with any characters. I also knew that if the series finds a strong readership, I could run with it for a long time because I wouldn’t be bound by a single, multi-book story arc as you have in a traditional dynamic style series.

With that format in mind, I brainstormed ideas for potential books. Some I based on settings, while others I based on a catalytic event. For example, when my wife and I once saw an abandoned stroller along the highway, she said, “What if there was a baby in there?” I remembered that and asked myself how an abandoned stroller could be spooky. What if it was abandoned because the baby who used it had disappeared? What if the kids who discover it learn that other babies in town had disappeared? What if the kids realize a monster is responsible but no one believes them? That became The Snatcher of Raven Hollow (Monsterious #2).

To really sell the series vision to my agent and potential editors, I created a pitch package of one full manuscript, complete outlines of two more books, and five additional book ideas of one paragraph each. After my first three books had collected only a long list of rejections, Monsterious sold immediately in a four book deal to Penguin Random House, which was a lifelong dream come true!

What part of the series was the most fun to write?

Monsterious books are short, fast-paced thrillers, with lots of action, humor, and heart. I love writing the spooky action, the cliff-hanger chapter endings, and the unsettling twist at the end of each story.

How much of your real-life experiences play a role in the stories you tell? 

Most of the books I write start from a setting I encounter, an experience I have, or something I observe. Of my three unpublished books, the first came from a loose tile in our floor, the second from seeing a giant fence, and the third from a dream!

With my characters, who I am influences how I write them, either as a reflection of me with similar characteristics, or the opposite, creating characters that have traits I aspire to or reject. 

What books did you like to read when you were a kid? 

I was a big fantasy and sci-fi reader growing up. My sister gave me The Earthsea Trilogy by Ursula K. LeGuin, which hooked me on the fantasy genre. I was obsessed with The Lord of the Rings by Tolkien, and C. S. Lewis, both the Narnia books and the Space Trilogy. Then I discovered classic horror, like Frankenstein and Dracula, and checked out every book in the library on Bigfoot, Yeti, the Loch Ness Monster, vampires, ghosts, and werewolves. I’ve been a monster fan ever since!

What advice would you give a new writer?

Write what you love. Don’t chase a trend or what you think you should write or what other people say you should write. Passion shows on the page. Also, if you’re fortunate enough to get a book deal, you’re going to have a long relationship with your books—the drafting, the many rounds of edits, and years promoting and talking about them. It really helps if you actually like them!

Find a way to study the craft of writing that appeals to you. For example, most writing craft books make me fall asleep, but I enjoy writing videos and listening to authors talk about writing.

Experiment with different genres, POVs, structures, story lengths. Allow yourself to learn what kind of writer you are and find your unique voice. As a perfectionist, learning to embrace bad first drafts was hard for me, but they call them “rough” drafts for a reason. Every great author edits a ton, so embrace it!

Finally, persevere. When I was mired in the submission trenches, so many of my published friends told me one of the main things that separates published authors from aspiring authors is that published authors didn’t quit. 

What are you hoping readers will take away from your stories?  

My love of spooky adventures came from being a scared kid. I was afraid of all kinds of things—the dark, bullies, the basement, the woods. Reading those types of stories gave me a way to experience fear in a safe, controlled, and fun way. Seeing book characters face their fears gave me courage to face my own.

I hope readers find that same encouragement and inspiration in my stories that I found in books growing up. I also want them to have a fun, spooky, adventure that fires their imaginations and their own creativity!

What is your biggest challenge as a debut author? 

Marketing! One of the biggest eye-openers for me as a debut is how much of the success of the book in terms of sales is up to me. My publisher Penguin Random House (Putnam) is great and has been very supportive, but it only works as a team effort. There are SO many books out there and SO many other things vying for readers’ attention—if I want my books to cut through the noise enough for people to actually buy, read, and talk about them, then I have to put in the work.

The counterbalance is there are many factors that influence book sales that are out of my control—market conditions, publisher budgets, trends, word of mouth, etc. And marketing feels like a task that’s never done because there IS no done. You can always do more interviews, more podcasts, more social media, more giveaways, more bookseller and librarian outreach, more school visits, more events, more advertising. You have to define your own “done,” and trust that your books will find their way.

What are you working on now? 

Honestly, marketing! I just turned in copy edits on Monsterious book 4, which is my last book under contract, so I’m focused on the release of the first two Monsterious books on May 9. I’ll be touring with my wife Lisa McMann in Arizona, Michigan, Washington, and California. If these first two books catch, that could open the door to writing more books in the Monsterious series which is the dream!

What advice would you give 12 year-old Matt? 

You’re braver than you know, and it’s going to be okay.

To learn more about Matt McMann, please visit his

New Spooky MG: Hanging with Vampires by Insha Fitzpatrick

Happy Monday, Spooky MG friends! We have some good news for you readers: there’s a new spooky MG book for you to add to your collection: Hanging with Vampires by Insha Fitzpatrick…! It’s out on March 28th (Quirk Books).

We recently caught up with Insha to ask her three burning questions…

1. Tell us a little about the inspiration behind this book.

For many supernatural creatures, there’s always a question brewing inside your mind that makes you want to dive a little deeper into them. For Hanging With Vampires, we asked ourselves (and the little supernaturalists): Are vampires real? That’s the biggest inspiration behind the book. 

My spooktacular editor challenged me to dig a little deeper into vampires and ask myself questions beyond the everyday knowledge we know about vampires today. What real-life history put vampires on the map? What assembles Dracula into the figure that we see today? Where did vampire literature begin? How do you make the coolest vampire-hunting toolkit in the world? These questions make others interested in the weird world of the supernatural! We wanted to open the coffin and give everyone this fangtastic history and lore to enjoy.

2. What scares you most?

Oooh, that’s a good question. This goes into one of my favorite horror genres, but isolation scares me so much. I’m a super big introvert, so I love being by myself, but there’s something about isolation in some scenarios that scare me to bits! If you’ve ever seen Neil Marshall’s movie The Descent (2005) or John Carpenter’s The Thing (1982), that’s my deepest fear. Can you imagine knowing that you’re isolated from the world, and no one can help you if you live in a vampire village or cryptid canyon? It gives me the shivers just thinking about it!

3. What’s your favorite snack when you’re writing?

I have three never fail go-to snacks! The first one is a vanilla chai latte! It’s my little pick-me-up for when the sluggish energy starts coming on. The next one is gummi worms. Whenever I know I have a writing slump I need to get through, they’re always fun to be silly. The last one is Andy Capp Hot Fries. They are some of the BEST chips I’ve ever had, but they are also a little messy on the fingers. I usually keep a paper towel near me before going back to typing.

Thank you, Insha!!

We can’t wait to read Hanging with VampiresGet your copy, Spooky MG friends!

Interview With Author Refe Tuma

This week, I had the pleasure of sitting down with Refe to talk about his debut middle grade novel, Frances And The Monster. I quickly discovered he’s as charming and delightful as his new book.


Lisa: Tell us about FRANCES AND THE MONSTER.

Refe: Eleven-year-old Frances Stenzel comes from a long line of esteemed scientists and dreams of making a name for herself.

When her parents leave her home yet again, this time in the charge of an infuriatingly clever robot named Hobbes, she decides she’s done waiting. She sneaks down to the laboratory and enters her father’s off-limits workshop, determined to prove her scientific mettle.

Instead, she accidentally awakens her great-grandfather’s secret and most terrible invention—an enormous monster who breaks out of the manor and disappears into the city below.

With her pet chimp, Fritz, and a reluctant Hobbes by her side, Frances sets off to find the monster and stop it before it destroys the city—and her future—along with it.

Lisa: How did you come up with this fantastic story?

Refe: FRANCES AND THE MONSTER began as an idea for a short film that I planned to shoot using stop-motion animation. I loved the idea of a letting a kid loose in a laboratory, where she could channel the frustration I think we all experienced at that age, when our minds have begun to develop beyond the limits of our current freedoms.

The idea stuck with me for years, eventually growing into the full-length novel it is today. It’s still incredible to think it’s out in the world for kids to read.

Lisa: How do you develop your plot and characters?

Refe: I tend to create my characters on the page. Sometimes a scene or a line of dialogue will bubble up in my mind and I’ll start writing. I try not to worry about where that moment will fit in the larger story. It’s a great way to get a sense of who my characters are and the kinds of situations that might challenge them and force them to make the choices that will shape their journey. 

Most of those experiments don’t end up in the finished book, but bits and pieces often do, or other moments those pages inspire.

I don’t like to get too boxed into a plot until I’ve had some time to explore the story. Even once the major beats are planned, I try to stay open to surprises. 

Lisa: What part of the book did you have the hardest time writing?

Refe: I think I rewrote the first chapter more than two dozen times! Those first few pages are so important for orienting the reader in the world of the story and setting them off in the right direction. There’s a lot of new information and characters and scenery to juggle, but it can’t feel like that’s what’s happening when you read it.

The worst part is, I’m doing the exact same thing on book two, which I hope to wrap up by the end of this month!

Lisa: What part of the book was the most fun to write?

Refe: I loved writing dialogue between Frances, Hobbes, and Luca. Hobbes was a character who came into the story fully formed (which is ironic, if you know what happens to him in the book…) and he remained consistent throughout the entire process. Once Luca appeared, it was so easy to play the three of them off each other.

Lisa: How much of your real-life experiences play a role in the stories you tell?

Refe: I don’t tend to write very autobiographically. Mostly, the bits of my life that end up in my stories are more like impressions of how I felt in certain situations. Vibes, maybe. I do have a story in the works that is based on my experiences in middle school and high school that I’m very excited about, but that project is still a ways off. 

Lisa: What books did you like to read when you were a kid? 

Refe: I liked books with intelligent protagonists, especially when those protagonists were pitted against nefarious adults. Adults make the perfect bad guys because their motives and morality can seem so grey to kids. They’re unwitting agents of a cynical world, intent on squeezing the freedom and hopefulness of childhood out of us before we’re ready. It’s a fun dynamic to play with, especially in fantasy stories.

Lisa: What advice would you give a new writer?

Refe: Write your ideas down! You never know where the spark for your next project might come from. I recommend keeping an idea journal—a physical one, ideally. It’s fun to flip back through the pages and revisit old ideas. Some you might have already forgotten were in there.

Beyond that, just keep writing. Completing a novel feels utterly impossible until the moment you type THE END for the first time. After that, the process really does open up, and the next book doesn’t seem like such a steep hill to climb. 

Lisa: What are you hoping readers will take away from FRANCES AND THE MONSTER?

Refe: I hope readers will see themselves in Frances and Luca. I want them to come away from the story feeling more confident in themselves, more open to making friends and building trust, even in the unlikeliest of places.

Most of all, I hope they enjoy the story.

Lisa: What are you working on now?

Refe: I am about 3 weeks away from turning in the final draft of a sequel to FRANCES AND THE MONSTER! I’ll be sharing more about it soon, but I can tell you that Frances sees her world expand in a big way in this next book. That’s something she’s wanted for a long time—but that doesn’t mean it will happen in the way she expects…

Lisa: What advice would you give 12-year-old Refe? 

Refe: I’d tell him to SLOW DOWN. I was always in such a rush to grow up. There’s a unique quality to those middle school years. Nothing is set in stone. Your trajectory isn’t fixed. Anything can happen. I’d tell him/myself to be present in every experience, even the ones that feel lousy in the moment, and don’t be in such a hurry to reach the next one. Frances starts to learn this lesson, I think, so maybe 12-year-old Refe could too.

Lisa: Thank you so much for stopping by our spooky little corner of the world. It was a pleasure chatting with you!

To learn more about Refe Tuma please visit his Linktree.


When I was a school librarian, I liked to explore fantasy worlds with students. I’d read books to them and book talk new selections. As an author myself, I’ve always liked to create excitement in students—not only with reading but also in creating their own characters and stories.

Many students though found the writing process daunting. One way I would ease their way into crafting a fantasy story was by taking them through the simplified steps of drawing a dragon. The students then could each write their own dragon story or poem. There’s something about being physically attached to a creature that makes it easier to create a story about it.

At this time of year, (or all year long according to us spooky authors) it’s fun to not only write spooky stories but craft spooky art as well.

Here are crocheted dragons by Samantha Clark, celebrating the release of her two GEMSTONE DRAGONS chapter books which premiered in August.

Crocheted Gemstone Dragons created by Samantha Clark

In tribute to my main character, FRANKENSTEIN FRIGHTFACE GORDON in FROM THE GRAVE, I personalized a small candy jar with Frank’s face. The jar is perfect for holding a Gory Grape Eyeball—or candy of your choice. It’s a super simple project. I drew Frank’s face on a piece of paper that fit inside the jar—then I traced the drawing on the outside. I used black, white, and blue Sharpie pens to draw and color in Frank’s face on the outside of the jar.

Frankenstein Frightface Gordon Candy Jar created by Cynthia Reeg

Now it’s your turn! Choose one of your favorite fantasy characters and bring them to life in whatever medium you chose!

If you need inspiration, I’ve included a spooky example below. Have fun!


Here are directions for creating a mummy rising from its coffin!

I used the book, SPOOKY THINGS: Making Pictures by Penny King and Claire Roundhill, to provide an idea. But I improvised with many of the components, and that’s what makes each art project so unique—just like each spooky story.

Find a sturdy background for your artwork—I used an old manilla folder but a piece of cardboard or poster board would work too. I cut a sponge into a rectangular brick then dipped it in alternating paints to make the crypt-like stonework behind the mummy’s coffin.


For the tomb’s floor, I used some chocolate sprinkles. The book suggested brown rice but I didn’t have any on hand. Smear a layer of glue below the sponged wall and press the sprinkles/rice into the glue.

At this point, I helped my artwork dry more quickly by blowing hot air on it with a blow dryer set on low.

Next, I cut out my head, hand, and leg pieces from a discarded cereal box in my recycle bin. I tore thin strips of toilet paper and wrapped them around each piece. On the back of each piece, I used wrapping tape to hold the TP in place. 

Drawing the Head, Hand, and Leg on Cardboard

I glued two googly eyes on the head and drew the mouth with a Sharpie. You could draw the eyes as well or cut out eyes from construction paper or other recycled paper.

The directions called for a discarded tube—like paper towel or toilet paper—cut in half, length-wise. But I didn’t have any empty tubes, so I improvised by shaping some recycled box paper into an open box. I used masking tape (applied horizontally) to hold the coffin together. The tape also provided some dimension and the appearance of planks—like a real coffin. All I had to do then was color over the masking tape with brown acrylic paint.

At this point, you can tape/glue your head, hand, and leg into place on the coffin. If you are gluing the pieces, make sure they are totally dry before proceeding with the next step.

I doubled-up a strip of wrapping tape (or you could use double-sided tape) to hold the coffin in place on my backdrop. Then I stapled it at both ends to keep secure. You could glue the coffin at this point, rather than taping and stapling. If you do, it will have to remain flat and dry completely before you can display it upright.

It’s ALIVE!!!

I stamped the background with a few bats and jack-o-lanterns. Some Halloween cobwebs would look quite lovely too. Or you could cut out spiders, bugs, or other creepy crawly things to add to the delightfully frightful scene.

I’m sure Oliver, the mummy character in my books, would be impressed with this picture. Why, I think I hear him whispering a new story into my head right now. I bet, if you listen closely, your monster creature will want to tell its story too—and you’re just the person to write it all down!

Scary on!

Pub Day Interview with Erin Petti

Spookies rejoice! Not only does September usher in the start of Spooky Season, a new book has arrived TODAY to get you in the spirit! I was so glad for the opportunity to ask Erin Petti about her newest book, THELMA BEE IN TOIL AND TREBLE.


ERIN: TOIL AND TREBLE is filled with danger, witches, tacos, deep dark woods filled with unknown creatures, and pleather-clad Hollywood ghost hunters who might just botch the whole thing if Thlema’s crew can’t save the day. 

There’s also a lot of growing up, which can sometimes be even scarier than ancient curses.


ERIN: While I was writing Thelma I kept asking the question: What if a kid was impervious to the hang-ups that often hold middle schoolers back? What if she didn’t care about what other people thought of her on a superficial level? What if she could shake off bullies like a puppy shakes off rainwater? She really took shape from there. 

I think it’s important (for me, as a writer) to have an active protagonist who is filled with ideas and desires because it really moves the story forward. And for readers, I hope her bravery and intelligence, along with her foibles and missteps, light a little spark of “I can do anything too…” inside.


ERIN: In book two she’s got a whole new world view, and she’s starting to understand complexities in a whole new way. Things are not black and white. Sometimes the right choice isn’t the obvious choice. Now she truly knows that anything is possible, which makes things a whole lot more complicated. You know, growing up stuff 🙂 


ERIN: Yes! All Thelma Bee’s friends return in the second book and I’m so excited to introduce some new characters as well. There’s a pair of pleather-clad TV ghost hunters who make quite a splash in town, and a brand new friend named Bobby who is pure chaos and probably one of my favorite characters I’ve ever written!


ERIN: Oooh…OK, this is a tricky question because I don’t want to give spoilers! But I will say that Thelma has to team up with an old adversary while they are lost in a cursed forest…things get pretty dicey, but I really love what happens next!


 ERIN: I think writing the sequel was much harder, but it was also more fun! I was so worried because the characters mean so much to me and I wanted to do right by them – which made writing a little slower at first. But once I really understood the story that Thelma had to tell, the RVPS crew basically started speaking for themselves and it was an awesome ride. 


ERIN: I think that I am really inspired by the in-between spaces, be that in-between adulthood and childhood, or in-between living and dead, realistic and fantastical. The supernatural is a wonderful, huge, exhilarating question to explore and I just can’t get enough.


ERIN: When I was in college I worked at The House of the Seven Gables in Salem, MA as a costumed tour guide. High Edwardian collars and the whole deal. My grandmother Peggy brought her psychic friend Debbie on one of the tours and afterwards Debbie told me that when we were up in the attic, and I was talking about the dollhouse there, there was a little girl ghost dressed in white watching me! But she said, no worries because it seemed like she liked having me there. My little Salem ghost girl BFF! 


ERIN: I am working on the third Thelma Bee book as we speak! The intention is to make Thelma Bee a trilogy, but I always want to leave the door cracked open to more adventure. These folks feel like really good friends now, and I will have a hard time saying goodbye.


ERIN: I love connecting with readers! I’m active on Instagram @erinpetti and Twitter at @empetti – also there’s an Erin Petti, Author Facebook page as well. I’ve met tons of amazing readers this year doing workshops at schools and libraries as well and all that info can be found at

TALES TO KEEP YOU UP AT NIGHT ~ Interview with Author Dan Poblocki

Welcome to my interview with Author Dan Poblocki and his latest release TALES TO KEEP YOU UP AT NIGHT! **Teachers, Parents: With the spooky season creeping every so slowly upon us, this is the perfect book to add to your reading list.



Publisher: Penguin Random House Released: August 16, 2022

Amelia is cleaning out her grandmother’s attic when she stumbles across a book: Tales to Keep You Up at Night. But when she goes to the library to return it, she’s told that the book never belonged there. Curious, she starts to read the stories: tales of strange incidents in nearby towns, journal entries chronicling endless, twisting pumpkin vines, birthday parties gone awry, and cursed tarot decks. At the center of the stories lies a family of witches. And witches, she’s told, can look like anyone. As elements from the stories begin to come to life around her, and their eerie connections become clear, Amelia begins to realize that she may be in a spooky story of her own.

TALES TO KEEP YOU UP AT NIGHT is the perfect next-read for fans of Scary Stories to Tell in the Dark!. An excellent addition to Halloween round ups, middle grade readers will be glued to the pages, up way past their bedtimes, reading with flashlights, as they explore each of these interconnected stories. With frightening artwork at the start of each chapter, this book keeps readers engaged and terrified from beginning to end.


Hi Dan! It’s great to have you visit our spooky crypt. Let’s start with this: A description of Tales To Keep You Up At Night appears in the local newspaper. What does it say?

What do you do if you find a mysterious book in your missing grandmother’s attic? If you’re Amelia, you try to return it to the local library. But what if the librarian says the book doesn’t belong there? Amelia reads the creepy tales within – stories about bad birthday parties and scary sleepovers, about revenge gone wrong and weird rocks out in the woods, about a family of witches who may or may not have the right to be very angry – and by sunset she realizes that the stories are not just stories. Like the title of her new book suggests, Amelia won’t be getting ANY sleep tonight. 

That would definitely draw in some attention.

Set the stage as the story begins and what happens when your main character Amelia sneaks into an old attic.

Amelia’s story begins when she and her family are at Grandmother’s house to finally clean it out. Grandmother has been gone for a year. Amelia’s mothers say Grandmother has passed on, but Amelia doesn’t believe it. Annoyed, Amelia sneaks up to the quiet attic and remembers a dream in which Grandmother hands her a book called Tales to Keep You Up at Night. To her surprise, the very book is lying on the dusty floor. Is this a clue about what really happened to Grandmother, or is this just another library book? Flipping through the tales, Amelia soon learns that the answer is a little bit of both, but also . . . a little bit of neither . . .

Like most of your books, Amelia’s story is grounded in spooky elements. What makes this spooky world different or unique from the other scary tales you’ve written?

Tales to Keep You Up at Night is my first foray into short stories. So that feels unique. Like many of my previous work, I was inspired by the books I read as a kid, books that kept my eyes glued to the pages, and that was my goal here, as it has been since I started writing. There are many elements in TALES that I pulled from my own previous work, and perceptive readers might catch clues about how my other books are tied together in a great big web, just like the short stories in TALES. Another unique aspect of Amelia’s story was being able to play with format; there are tales in this new book that are homages to the styles of classic American story-tellers, that are written in unusual Points Of View, and even one that is a series of journal entries. It was a fun challenge to change things up in these ways. 

Sounds like a great book for all students, but especially for those reluctant readers out there.


You’ve inserted other stories within Amelia’s main story. Would you share how you made it all fit together?

It was like piecing together the biggest puzzle I’ve ever worked on. Simply put, I first mapped out which tales would be in the novel. Then, I wrote them, one by one. And as I went along, I noted characters and elements from the tales that might overlap with others. Once I understood that ALL of the tales related to Amelia’s own life, I leaned hard into making those overlapping details as strong as I could, so that the entire book reads more like a novel than a collection of tales. Though, now I can see that the book is BOTH of those things, which I think is pretty cool. 

And I’m sure readers will think that’s pretty cool, too!

Do you have a favorite scene in the book?

In the tale called “The Volunteers,” a series of horrifying events befalls a family after they reject a gift of pumpkins from their witchy neighbors. By the end of the story, the main character realizes he’s all alone, in the dark, and he reflects back on his life, and his family, and what got them to this place. These little moments click together in his mind as he scrambles to write them all down. It’s a whirlwind of thought and emotion and worry about the choices he must now make, and every time I reread it, I get chills. The details feel real and true, and this makes the moment even scarier. 



What is the hardest part about writing?

The hardest part for me is the waiting. I find that most times, I can push myself to put down words on the page easily enough (especially if I don’t think of them as overly-precious words), but then, waiting to hear back from other people about what they thought or if the manuscript will sell, and finally, everything that leads up to a book coming out into the world is so stressful. But it’s also out of my control. The best thing I can do in those circumstances is start writing something new, just for myself. That’s what I can control, and that’s what keeps me grounded. Keeps me going. 

What do you believe young readers can gain from reading spooky tales?

I can talk about what I gained from reading spooky tales as a young reader: a love for turning pages to find out what will happen next; for Story with a capital S; a sense of how to solve problems that scare you; that there may be a way out of the dark if you look hard enough; that children can be (and sometimes need to be) as brave (or braver!) than any adult. And especiallyIf a story feels TOO spooky, you can ALWAYS put the book down and say, NOT TODAY, DAN POBLOCKI, YOU SCOUNDREL! (Trust me, I don’t mind.) 

Any advice for teachers and parents out there on how to encourage middle schoolers to engage in more independent reading and writing?

Thinking back to what first got me excited and engaged: Reaching for what felt accomplishable. Sometimes those were books with lots of pictures, or comic strips, or comic books, and then, eventually graphic novels, even poetry and short story collections. I’m not saying these things are necessarily “easy” but they have an added appeal for reluctant readers that other books might not. I liked being able to finish reading something, even if it was a page or two long. So, maybe, let kids read what they want to read, don’t push them away from what you think isn’t right/ sophisticated enough for them, and then encourage them to explore what might be directly adjacent to their interests, to expand the Venn diagrams of their minds. 

Inquiring minds want to know: What can your readers expect from you next?

Next up are MORE TALE TO KEEP YOU UP AT NIGHT. Specifically, another novel of interconnected scary stories that piggybacks off of Tales to Keep You Up at Night with new characters, new settings – even some familiar names and faces. You won’t need to read the first collection to enjoy this next one, but it certainly won’t hurt (at least . . . I hope it won’t. I can’t make any promises!).


Have to ask: What scares you?

Many of my early nightmares were about giant mouths filled with sharp teeth, which is weird because now that I’m a little more grown-up, I have an irrational fear of being eaten alive . . . By fish, bears, pythons, alligators, even by hungry humans! NOPE. NO WAY. (NOT TODAY.) I still have a difficult time looking at photographs of animals (especially from the deep ocean) with wide jaws and their mouths full of little serrated blades. Yowch! Please, never show me a picture of a shark. I will fall to the floor and cover my head, and then I’ll be embarrassed and you’ll be embarrassed and no one will have a good time anymore, at all, ever. 

Um, yeah . . . you probably should stay away from giant teeth. LOL

Thank you for sharing your spooky tales with our readers! All the best to your from your #SpookyMG crew!


Dan Poblocki is the co-author with Neil Patrick Harris of the #1 New York Times bestselling series The Magic Misfits (writing under the pen-name Alec Azam). He’s also the author of The Stone Child, The Nightmarys, and the Mysterious Four series. His recent books, The Ghost of Graylock and The Haunting of Gabriel Ashe, were Junior Library Guild selections and made the American Library Association’s Best Fiction for Young Adults list in 2013 and 2014. Dan lives in Saugerties, New York, with two scaredy-cats and a growing collection of very creepy toys.

About the illustrator: Marie Bergeron was born and raised in Montreal. After studying cinematography,
she attended École de Design. Her style is inspired by many things, including films and games,
contrasting a more graphic approach with organic strokes. Her clients have included Marvel Studios,
Paramount Pictures, Warner Bros., Fox Entertainment, and more.

*So Readers, what do you think about Dan’s new book?

A Party for Fleur Bradley – DAYBREAK ON RAVEN ISLAND

Here we are, on this magical, mysterious day to celebrate the launch of…(drumroll)…DAYBREAK ON RAVEN ISLAND by Fleur Bradley! Look at all these guests! And all this glitter! Golly!

I’m making my way now to the talented Fleur for an interview. Fleur, oh, Fleur! Hi there! I hope you’ll let me ask you a few questions, starting with this one…

This party venue is perfect! Tell us why you chose it. 

You know, there’s nothing like an abandoned prison and a flock of ravens to set the mood… Also, there are always plenty of ghosts—er, guests to make for a hoppin’ party without having to send out invitations. They just show up.

You look fantastic. Who are you wearing?

Thanks! I decided to wear my best cargo pants, so I have plenty of room for flashlights, skeleton keys to mysterious locked doors, and my phone of course.

Spectacular, and I love the feathers sticking out from the pockets! I see all the yummy goodies over there. What kinds of treats are you serving?

It’s been a challenge to get good food to Raven Island, but I made the best of it. There’s some canned soup and day-old bread for dinner, and I think there might be a random energy bar floating around. Of course I did bring cupcakes. It’s no party until there’s cake…

Now, of course, every party must have a theme. How would you describe yours?

I would say it’s Alfred Hitchcock meets the Twilight Zone… Watch out! The ravens come swooping down sometimes, especially when you’re trying to eat a cupcake. There’s a raven leader named Poe; watch out for her.

Ooo, Poe. The master of Ravenhood. Now for party favors! What are you giving away?

There’s a whole ring of old skeleton keys—Tori, Marvin and Noah tell me they unlock the secret to Raven Island. You can take one, if you think you can survive the night on Raven Island. There’s also an old diary that holds a lot of secrets to a prison break long ago, but I wouldn’t touch that if I were you.

And games! Let’s play!

Tori is all about playing soccer, but there’s no soccer ball to be found. She’s a little cranky about that. We’re playing ‘run from the ghosts,’ ‘duck from the ravens,’ and ‘what does that key unlock?’

Seriously, now, give us the skinny on your book. All the bells and whistles.

All kidding aside (that was pretty fun, though), here’s the book jacket description of Daybreak on Raven Island. It’s out on August 23rd, and I hope you’ll consider reading it!

From the critically acclaimed author of Midnight at the Barclay Hotel comes a thrilling new middle grade mystery novel inspired by Alcatraz Prison.

Tori, Marvin, and Noah would rather be anywhere else than on the seventh-grade class field trip to Raven Island prison. Tori would rather be on the soccer field, but her bad grades have benched her until further notice; Marvin would rather be at the first day of a film festival with his best friend, Kevin; and Noah isn’t looking forward to having to make small talk with his classmates at this new school.
But when the three of them stumble upon a dead body in the woods, miss the last ferry back home, and then have to spend the night on Raven Island, they find that they need each other now more than ever. They must work together to uncover a killer, outrun a motley ghost-hunting crew, and expose the age-old secrets of the island all before daybreak. 

Sounds cool, right? If you go to the Wandering Jellyfish Bookstore or Second Star to Right Bookstore to order, I can even personalize the book before it gets shipped to you. And there some very cool preorder giveaways, like a Raven Island map….

About Fleur Bradley:

Fleur Bradley has loved puzzles and (scary) mysteries ever since she first discovered Agatha Christie novels. She’s the author of numerous mysteries for kids, including Midnight at the Barclay Hotel, which was on many award lists, including the Reading the West, Agatha and Anthony Awards, Sasquatch Award, and won the SCBWI Crystal Kite Award, Sunshine State Young Readers Award and the Colorado Book Award. 

A reluctant reader herself, Fleur regularly does librarian and educator conference talks on ways to reach reluctant readers. Originally from the Netherlands, she now lives in Colorado with her family and entirely too many rescue animals. Find out more about Fleur at and follow her on Twitter @FTBradleyAuthor. 

A Very Spooky August

We’re still months away from Halloween, but the spookiness never ends at Spooky Middle Grade Books, and this August is no exception. Three of our Spooky MG authors have wonderful new spooky MG books coming out this month and I’ve interviewed the authors today.

Aug. 16: THIS APPEARING HOUSE by Ally Malinenko. Ally Malinenko is also the author of several poetry collections as well as the middle grade book GHOST GIRL from Katherine Tegen Books. She lives in Brooklyn with her husband and you can learn more at

Aug. 23: DAYBREAK ON RAVEN ISLAND by Fleur Bradley. Fleur Bradley is also the author of the award-winning mystery Midnight at the Barclay Hotel (Viking/Penguin Random House). Her story The Perfect Alibi appeared in Mystery Writers of America’s middle-grade anthology Super Puzzletastic Mysteries, edited by Chris Grabenstein (HarperCollins). Fleur regularly does (virtual) school visits, as well as librarian and educator conference talks on reaching reluctant readers. Originally from the Netherlands, she now lives in Colorado Springs with her family, and entirely too many rescue animals. Find out more about Fleur on her website: and follow her on Twitter @FTBradleyAuthor.

Aug. 30: UNMASKED (FRIGHT WATCH 3) by Lorien Lawrence. Lorien Lawrence is a writer and middle school English teacher from Connecticut. She has creative writing degrees from Wheaton College and Bath Spa University. When she’s not reading or writing, she can be found hunting ghosts with her family.

(In slightly less spooky new releases, my new chapter book series, GEMSTONE DRAGONS, launches this month too! The first two books arriving Aug. 2 aren’t too spooky, but book 3, coming out Dec. 27 is, proving that even December is spooky!)

Now let’s hear from these great authors about their August spooky MG books:

Samantha: Tell us about your new book.

Ally Malinenko: This Appearing House is the story about a girl, Jac, on the cusp of her 5 year anniversary of a cancer diagnosis, who discovers a House at the end of the street that is more than what it seems. When some neighborhood challenge her and her best friend Hazel they get trapped in the House and as they move from one terrifying room to the other they come to understand that the House has a personal connection to Jac. And the only way out is through.

Fleur Bradley: Daybreak on Raven Island is an Alcatraz-inspired scary middle-grade. When three kids miss the ferry after a field trip to Raven Island, they have to solve the mystery of a decades-old prison escape and a current murder mystery, all while outrunning some very scary ghosts (and a flock of ravens). The short answer: it’s Alfred Hitchcock for kids.

Lorien Lawrence: UNMASKED is set in the Fright Watch universe, but it features a new main character. Her name is Marion, and she’s a monster-maker/budding special effects artist. On Halloween night, she creates a sea creature mask that accidentally possessed her crush. Despite her social anxiety, she must go to the school dance to stop her monster/crush from wreaking further havoc on her classmates. 

Samantha: What inspired this story?

Ally: I was diagnosed with cancer 8 years ago but more than talking about cancer I wanted to talk about trauma. This Appearing House is a book that exists to help kids navigate the trauma – and the last few years have certainly been that. The word cancer is in the book only a few times because I wanted every kid who has been through something to see themselves in Jac. I wanted them to see that it’s okay to be angry at an unfair world and that just because this thing happened to them, didn’t mean that they were broken. Jac’s art teacher teaches her about Kintsugi, the Japanese art of repairing pottery using gold to seal the cracks. In this tradition the broken item is not repaired, it is remade. And just like that pottery kids who have been through trauma, have been remade. I want them to see their cracks lit with gold.

Fleur: After Midnight at the Barclay Hotel, which is lightly spooky, I wanted to write a scarier book. Taking Alcatraz as a jumping-off point, I created my own island, with an abandoned prison, a lighthouse, a morgue, and a cemetery. It was fun to push the paranormal element for this book and imagine what might’ve happened to the prisoners who escaped Alcatraz. What if they made it off?

Lorien: I’m OBSESSED with special effects and the art of monster making. I’ve always wanted to dive into that world (but I’m not remotely artistic!) 

Samantha: Let’s talk about setting. Each of you have created fun and spooky settings for your stories. What inspired them and why did you choose these settings for your stories?

Ally: The Haunted House is usually a metaphor for a diseased mind, but in my book it is a metaphor for a diseased body. When the House first appears Jac thinks she is hallucinating – a sign that her cancer has returned. To prove that it is real she has to physically go into the House. I liked toying with that notion. In so many Haunted House stories I’m always wondering why the people don’t leave. But for Jac, she can’t. She had to go in to prove she was okay and now she has to go through it to survive. 

Fleur: Alcatraz has such a wealth of stories, I really wanted to have some fun exploring the what-if questions. But then creating the fictional Raven Island, modeled after Alcatraz, gave me room to do what I want as a writer. It was a lot of fun.

Lorien: The fictional town of South Haven is based on my Connecticut hometown. It’s VERY New England, very spooky, loaded with urban legends and folklore. It’s a very “kids on bikes” type of town, and I wanted that to translate in my books. 

Samantha: How much are you like your main character? Or if you’re more like another character in your book, which one?

Ally: I think every character I write is a little bit like me. With Jac, she bottles things up and when confronted has trouble talking about things and I think that is very much something that I do. She’s a secret keeper because of her trauma. She doesn’t want anyone to know what she has been through because she’s worried it will be all that they can see then. But once she learns to face what happens she realizes she’s more than that and that other people know it.

Fleur: I’m probably most like Noah in Daybreak on Raven Island. He’s afraid of a lot of things, and doesn’t like breaking the rules. I wish I was more like Marvin in the book: he just jumps right into adventure…

Lorien: I’m a lot like Marion in UNMASKED. She is creative and has an anxiety disorder – something I grew up with. And like me, she uses her art as an outlet and a way to express herself. When I feel my anxiety spiking, I write. When Marion feels her anxiety spiking, she creates monsters. My other protagonist in STITCHERS and COLLECTORS – Quinn – was very confident, which is not at all how I was as a kid. 

Samantha: Many spooky books delve into deeper themes, like grief, anger and healing. What are some of the themes you explored in your book and why?

Ally: As I mentioned before it’s definitely about trauma but it’s also about grief and anger. Jac is angry. She’s angry that she went through this terrible ordeal. She’s angry that she’ll always worry that it will come back – that at any moment her life could be rerouted. She spends a lot of time worried she’s going to die young and navigating grieving what she has already lost. But in the end, it is Hope and Healing that gets her through. 

Fleur: Daybreak on Raven Island is my pandemic book: I wrote and edited it during Covid lockdown. I didn’t realize it at the time, but I was exploring the theme of loneliness. Each of the three kids in the book carry a secret around, something that bothers them but they’re too afraid to share. I hope that kid readers will feel a little braver in sharing anything they’re struggling with. It’s no good to be alone with your worries and problems.

Lorien: The first two books in FRIGHT WATCH deal with grief: I had just lost my father when I started the series, and Quinn loses her dad at the beginning of STITCHERS. In UNMASKED, the focus shifts to mental health. Anxiety and depression were a part of my adolescence (and anxiety still is), so I wanted to write about a character who also experiences those things. 

Samantha: Why do you love writing spooky/horror stories for kids?

Ally: I loved horror books as a kid – even though I was a definite scaredy cat! I love writing horror cause horror does something no other writing, except maybe comedy, can do which is to elicit a physical response in a reader. I love that challenge. But I also love that horror teaches kids how to slay the real life monsters when they show up. I believe it’s important for kids to navigate fear in a way that feels safe. Horror books are Safe Scary. It knows that kids will last the night.

Fleur: Horror is so fun, and I love combining it with mystery. It’s great to explore those things you’re afraid of and shine a (flash)light on them. Horror shows kids that the monsters are either not that scary, or that they can be slayed.

Lorien: Because horror is electric! You HAVE to read through to the end. And it’s way more hopeful than people give it credit for. We see kids being brave and conquering their deepest, darkest fears (both internally and externally).

Samantha: When you were growing up, what was your favorite spooky book?

Ally: Scary Stories to Tell in the Dark was definitely my most read. Those illustrations alone would give me nightmares! But I also loved Mary Downing Hanh’s Wait Till Helen Comes.

Fleur: I didn’t read a lot of horror until I was an adult, I’m sad to say… It’s fun now to catch up and discover horror for kids. There are so many great books being published!

Lorien: SCARY STORIES TO TELL IN THE DARK hooked me in kindergarten. (I know – probably too young, but hey, it was the 80s!)

Samantha: What’s your current favorite modern spooky book by someone other than the authors in this interview, because we know they’re all brilliant? 🙂

Ally: I recently read The Clackity by Lora Senf and loved it. It’s a great story with so much heart (the best kind of horror) and just the right amount of frights.

Fleur: I’m such a fan of Dan Poblocki’s books. He has a new book out in August, Tales to Keep You Up at Night, which I can’t wait to read.

Lorien: Any and all from our Spooky Middle Grade group (and I’m NOT just saying that!) I also adore Daka Hermon’s HiDE AND SEEKER and I am impatiently awaiting her next middle grade horror book. 

Samantha: What wonderful answers!



Stop and drop everything, because you can now buy The Clackity by our Spooky MG friend Lora Senf…! This hot-off-the-press scary MG is now available at booksellers everywhere.

Here’s the story (and the amazing cover):

Reminiscent of Doll Bones, this deliciously eerie middle grade novel tells the story of a girl who must enter a world of ghosts, witches, and monsters to play a game with deadly consequences and rescue her aunt.

Evie Von Rathe lives in Blight Harbor—the seventh-most haunted town in America—with her Aunt Desdemona, the local paranormal expert. Des doesn’t have many rules except one: Stay out of the abandoned slaughterhouse at the edge of town. But when her aunt disappears into the building, Evie goes searching for her.

There she meets The Clackity, a creature who lives in the shadows and seams of the slaughterhouse. The Clackity makes a deal with Evie to help get Des back in exchange for the ghost of John Jeffrey Pope, a serial killer who stalked Blight Harbor a hundred years earlier. Evie must embark on a journey into a strange otherworld filled with hungry witches, penny-eyed ghosts, and a memory-thief, all while being pursued by a dead man whose only goal is to add Evie to his collection of lost souls.

Does this not sound dynamite?? Pass the cake for this book birthday, the Spooky MG authors are celebrating!!

Marketing Middle Grade Books

**This post was originally published on Medium. Find me over there @kimventrella to read my other articles for writers.**

My first middle grade novel came out with Scholastic in fall 2017, and I’ve learned a lot about marketing since then. I am not a marketing expert, and I do believe that only publishers can significantly move the needle in terms of sales. By significant, I mean that publisher activities can generate thousands or tens-of-thousands of sales. Having a title featured in the Scholastic Book Fairs can do that, for example. You probably can’t.

But that’s not to say you shouldn’t promote your books as a traditionally published author. I actually love marketing and promotion, because I adore events, live for making cute graphics, and eat up the chance to mingle with readers and fellow writers.

Also, school visits are the only time I get to feel famous as an author. I once had a student rush up to me after a visit and ask me to sign their forehead in Sharpie. I reluctantly declined, but I have had students cry and cheer telling me how much they loved my books. And that is SUCH a good feeling. It’s the kind of promotional juice that actually feeds the writing spirit.

I want to talk about those kind of activities in this article, along with a breakdown of what hasn’t worked, why, and some special considerations for marketing middle grade.


Middle grade (MG) readers are typically eight to twelve years old. They’re not on Twitter or Facebook. They may be on TikTok, but if so they’re probably more focused on funny cat videos than authors. This means that none of our social media efforts as MG authors are reaching our target audience directly.

Kids also don’t have credit cards, or the ability to drive themselves to their local bookstore and buy whatever they want. But don’t despair, because the first step in marketing MG is to identify who is buying our books. This is generally librarians, teachers, and parents, i.e. the gatekeepers.

Keeping this in mind, I tailor my social media presence to these gatekeepers, especially on Twitter where educators seem to be most active. Teachers love connecting with authors online, and they especially love winning free books. Much of my effort on Twitter has been focused on gaining teacher followers through fun giveaways.

Screenshot of Twitter book giveaway targeting teachers.
Screenshot of a Twitter giveaway by the author.

I’ve found these giveaways to be the best way to reach my target audience on social media, i.e. educators. And many teachers have gone on to schedule virtual or in-person school visits with me, the real sweet spot when it comes to marketing MG.


Social media is also a great way to build a network of fellow authors. In fact, you may notice early on that most or all of your followers are other writers. This isn’t so great when it comes to reaching your actual target audience (i.e. readers), but it is great in terms of A) finding new friends and making the whole promotion thing more fun and B) creating opportunities for cross-promotion.

Screenshot of a Twitter post advertising school visits with the Spooky Middle Grade author group.
Screenshot from Twitter by the author.

Back in 2018, I helped organize an author collaborative called Spooky Middle Grade that’s still going strong today. We have a private chat where we share, rant, talk business, and plan fun spooky events for kids. Our main activity throughout the years has been our 30-minute virtual Q&As that we offer to schools across the country (and world!).

I’ll talk more about the amazingness of school visits later on, but one thing I’ve also gained from this group has been the opportunity for a little backup on social media. If I have an important post that I’m hoping will get some traction, I ask my Spooky MG pals for help. Those extra retweets upfront can be a huge help in getting my tweets seen.

Am I selling a zillion copies thanks to a few extra retweets? No. Do I feel less terrified that literally zero people will like something I tweet, sending me into a spiral of gloom and self-loathing? Yes!

There are definitely plenty of other ways that networking with writers has helped me over the years, apart from Spooky MG. But the benefits are usually on the touchy-feely, intangible side. I’ve made great friends through the Society of Children’s Book Writers and Illustrators (SCBWI), for example. Hey, I’ve even sold a few books at conferences and events where they invited me to speak.

But would I call the various writing groups I’m connected to sales opportunities? Not so much. *A wise person once said that you can’t expect to sell fiction at a non-fiction (i.e. craft-centered) event. So true. But I’ve gained knowledge, friends, experience as a speaker, and a venue for promoting my non-fiction stuff (i.e. editorial services and courses for writers).

So go forth and network. And if you can find opportunities to network with teachers, even better. I have participated in NCTE (a national conference for teachers), as well as numerous NerdCamps (events where educators come together to talk literacy, often with authors invited as special guests). These happen in regions across the country, and can best be found with a quick search on Google or Twitter.

*Footnote: I believe that wise person was Lindsay Buroker from the self-publishing podcast Six Figure Authors, but don’t quote me on that.

Spooky Middle Grade authors after a book signing at Greedy Reads during the NCTE Conference in 2019. Photo by amazing, yet anonymous bookseller.

School Visits

This is the biggie. School visits are the one time that middle grade authors get to pitch their books directly to kids. And they’re pretty magical. Not only do kids at school visits assume you are famous, but you have the rapt attention of an entire class, grade, or school. If you give an engaging presentation, you could not only make a ton of sales that day, but potentially get kids excited enough to tell their parents and friends about the book.

This is marketing in its most direct form. Try getting the attention of 500 kids all at once on social media (remembering they’re probably not even on the platforms you use). So the big question is, how the heck do you actually schedule school visits?

I wish I had a magic formula for this, because I could definitely use one. My key strategy (apart from connecting with teachers at events or on the socials) has been to email school librarians information about me and the visits I offer. In my experience, it’s almost always the librarian (or media specialist) who’s responsible for scheduling authors, so that’s the person you need to reach. I have even resorted to sending physical postcards on occasion, because librarians don’t always have time to read emails from random authors (assuming we’ve never met).

My response rate with this strategy has gotten better over time, as I’ve become more well-known in the community with each new release. But it can be tough as a brand new author. It can be especially tough if you write about difficult topics for kids — many of my books deal with death and grief, for example. But I’m a fun-filled person, promise! Still, I’ve noticed that authors with more upbeat books do seems to have an easier time scheduling visits.

But don’t let that deter you. If you haven’t already, make sure you have a decent website describing your school visit offerings. Include details like pricing, virtual options, types of presentations, travel details, etc. And don’t expect librarians to magically find your new website. Share it far and wide, with the right people, and soon you too can have kids begging you to sign their face in Sharpie.

Oh, and my #1 tip for the actual presentation? Energy! The content isn’t as important as how you sell it. Remember, you’re giving a performance, so make it one that gets kids excited and leaves them talking.

Photo of a skeleton holding a welcome sign at a school visit.
Photo by the author from a school visit.

Indie Bookstores

Another great step in your marketing journey is to make friends with local booksellers, especially from independently owned stores. Best of Books, an amazing indie here in Oklahoma, handles sales for most of my school visits. These wonderful folks can connect you to local events, talk you up to readers, and help you coordinate sales of your books at school visits or conferences.


Aw, the classic book signing. We all know the drill. You show up to find a table at the front of the store with huge signage of your face and a line around the block. The rest is a whirlwind of raving fans and lightning fast Sharpie work.

This may happen to you, or you may show up to an unmarked table in the back of the store and spend the next hour talking up your books to random strangers.

Don’t get me wrong, signings can be super fun, and they’re kind of a rite of passage in the author world. I’ve had successful launches where friends, family, and the rare unknown fan turned out to show their support. I’ve also had signings where you sell six or seven copies to people who happen to be wandering through Barnes & Noble at the time. And I’ve had signings where it was literally me and the crickets.

Here’s the thing with book signings, and I think this applies to most areas of marketing and promotion. You can sell a ton of copies if you’re already a bestseller with a huge fanbase. If not, you’re unlikely to attract new fans through signings, apart from the handful of delightful strangers who stumble upon your table.

That said, I still love signings, because they make me feel fancy. And who doesn’t want to be reminded that they’re fancy once in a while? If you’re scared that no one will show up, take my advice and hold a joint signing with one or more author pals. Sitting at a table while customers awkwardly avoid eye contact is way more fun with friends.

And it is helpful to bring bookmarks with your website and social media info so people can find you online. Strangers may want to internet stalk you before deciding to buy your books. And, hey, they may even swing back around to your table before you leave, or decide to buy a signed copy later (assuming the store asked you to sign any leftover stock).

Photo from the author’s book launch at Barnes & Noble.
Photo from my first book launch at Barnes & Noble. It might have been my mom who took this shot 😉

Pre-Order Campaigns

We’ve mostly been talking about how to get the word out after launch (school visits, hooray!), but what about before launch? This is when people start talking about pre-order campaigns, street teams, and all that jazz.

Here’s my take on pre-order campaigns (you may sense a theme going forward). It can be super fun prepping all the snazzy swag you’ll give away when someone pre-orders your book. But once again, this is not likely to gain you any new fans. Your swag would have to be pretty darn amazing to convince someone who has never heard of you to pre-order your book AND send proof of purchase. And the typical bookmark, pin, or mug with artwork from the book (that remember, they’ve never heard of) is unlikely to be convincing.

But pre-order campaigns are a great way to reward loyal fans and to direct readers, who were already planning to buy your book, to do so early. Publishers use pre-order numbers to determine print runs and how many marketing dollars to put behind a book, so they are super important.

But the reality remains that the pre-order campaigns getting huge numbers are for books that fans already wanted.

Does that mean new or mid-list authors should give up on pre-order campaigns altogether? Maybe. Or, you can follow my motto and do what’s fun. If you love swag and want to reward your fanbase (no matter how small), then you do that pre-order campaign! And if you direct twenty or thirty readers to order early, instead of waiting for release, then bonus points. It may not make a blip on the publisher’s radar, but it sure can’t hurt.

Street Teams

We talked earlier about the power of author networking. Having writer friends who can help boost your posts (even a few retweets here and there) can be super helpful. Street teams take that to the next level. These are groups of fans, reviewers, readers (in our case, mostly educators) who agree to help get the word out about your new release. Usually they do this in exchange for an advanced reader copy, access to a private group or chat, and exclusive news, giveaways, or contact with the author that’s not available outside the group.

In organizing street teams for my last two books, I created a Google Form for participants to tell me what grades they work with, why they want to join, and how they plan to promote the book.

Then I created a private Facebook group where I shared news, excerpts, information about giveaways, etc. to try to build excitement. My earliest members received physical ARCS (advanced reader copies) to read, review, and hopefully pass on to friends. I asked members to help me promote certain social media posts and to share about the book online.

It was a fun experience, but here’s the thing about street teams for middle grade. First, all the old adages apply. A) You’ll get out of it what you put into it. B) You’ll get more interest if you’re already a well-known author. But I would add another thought here, which is that teachers (your primary audience for street teams) are extremely busy. They don’t have the time to fangirl online the way that other super fans might.

I certainly got some boosts and reviews from my amazing teams (each had about 20–25 members), but it was tough asking my already overextended crew to stay engaged for months and months leading up to release.

And the majority of a street team’s activities will come in the form of promoting social media posts. That’s awesome, but we’ve already seen that social media reaches the gatekeepers of MG, not the actual readers. This is another aspect that makes the fandom for MG different from adult or YA and harder to engage directly. Remember, your street team members are not kids. They’re adults who will be sharing your posts with other adults.

I mentioned reviews. One way that street team members can be wonderfully helpful is by leaving you reviews on Amazon. Some members will follow through on this, others won’t. The more consistently you engage with the group, the more likely they’ll be to actually leave you a review after release.

If you’re interested in starting a street team, it’s time to begin connecting with educators and MG book review groups on Twitter. Use the strategies I’ve mentioned (like running teacher-specific book giveaways) to build your following, so that when you reach out for street team members, you’re talking to the right people.

And then try to keep up excitement in the group by offering early reveals and exclusive giveaways in the months leading up to release. Street teams may not be a magic bullet, but a few loyal fans can go a long way to helping you have a successful launch.

Book Trailers

These are kind of a thing of the past, but I bring them up here because I paid for friends to create a BEAUTIFUL book trailer for my debut. And I paid a lot. Did they make a wonderful animated trailer that I could use at school visits? Yes. Did Scholastic even share it on their website around release? Sure. Is it so, so gorgeous and amazing? Indubitably. But was it in any way worth the money in tangible terms (like actual sales generated)?

Absolutely not.

But it was my first book, and I had gotten a very nice advance after selling at auction. So, at the time, I was like, hey, I’ll probably never do this again, but won’t it be super cool? It was cool, but I could also really use that money right about now 😉

Websites, Bookmarks, and Ways to Get Fancy

No one will ever, ever visit your author website unless they specifically Google your name. Okay, I might be exaggerating. They might Google your book, or stumble on a popular blog post by topic (assuming you write some), or follow a link you post on social media. But your website is not a tool for gaining new readers. It is a tool for existing readers to learn more about you, your books, and your school visit offerings.

With that in mind, I do not think a fancy author website is necessary. If you have tons of disposable income to spend on a beautiful site, fair enough. But if you just want to create a professional place for kids to find more info about you for school book reports, then cheaper is better. Personally, I use a super basic site, because I couldn’t even be bothered to use

It has been perfectly sufficient. And, unlike folks I know who have spent thousands of dollars on designer sites, it costs about $100 a year.

Bookmarks and swag are another way to get fancy. I do enjoy having bookmarks for big events, and GotPrint is my favorite company for ordering them so far (at last check, it was $32 for 1,000 bookmarks). But again, bookmarks are nice rewards for people who have already purchased your book. They’re unlikely to gain you new readers, apart from a few folks who happen upon you at signings and other events.

With all types of swag, I go back to my cardinal rule. If it’s fun, do it, but don’t expect it to generate sales.

The Bottom Line

Promoting middle grade books is very different than promoting books for other audiences. Your readers aren’t on social media, so you have to identify and connect with gatekeepers. If you’re like me, a large percentage of your sales won’t even come through regular outlets (like bookstores), they’ll come through school and library purchases.

It’s important to know who you’re targeting, how you can reach them, and how you can use your efforts most effectively. When in doubt, think about the fun vs. tangible benefit ratio. If the fun level is off the charts, then maybe it’s okay that you’re not getting any tangible benefit in terms of sales. If the activity is unlikely to generate many sales AND it’s not fun, head for the hills.

You only have so much time and energy, and it’s important to use both wisely.


KIM VENTRELLA is the author of The Secret Life of Sam  (HarperCollins), Hello, Future MeBone Hollow and Skeleton Tree (Scholastic). Her works explore difficult topics with big doses of humor, whimsy and hope. Her most recent middle grade novel, The Secret Life of Sam, was named one of Kirkus Reviews’ Best Books of 2020. Bone Hollow was chosen as a Best Book for Kids 2019 by New York Public Library, and Skeleton Tree was nominated for the 2019 Carnegie Medal in the UK. For the latest updates, follow Kim on Twitter and Instagram.